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The banner ad tool is not necessarily and expensive form of internet advertising not does it have many prohibiting features and this makes it an attractive proposition to use especially for the smaller business entrepreneur.
The ability of banner ads to bring in new traffic to the site is another reason to use this tool as it effectively provides the necessary interest in the site that features it. However it should be noted that banner ads are not something that should be randomly chosen just for the sake of advertising the product or service intended for the target audience.
Careful thought should be given to the style and content of the banner ad as it is the first phase of the content matter the prospect is going to be exposed to. Therefore the design should be done in an attention grabbing manner to not only to attract the attention of the target audience but to hold it too. An important feature to include in the banner ad posting is to offer something for free or at a discount. This is a very quick and effective way of getting the attention of the viewer.
Most banner ads require a punch line to drive home the point of the ad or to make a statement that would adequately get the overall message across. These punch lines should be well designed and careful thought should be given to its content. The punch line is the element that is going contribute to the prospect wanting to explore further.
Get Attention
Here are some recommendations that should be considered when designing punch lines:
• Punch lines chosen should have a connective reference to the subject matter of the banner ads. Random one-liners will not serve the purpose of the overall ad well thus defeating the main purpose of getting the ad recognized. The viewing audience should be able to have a point of reference from the punch line to the banner ad being viewed.
• Punch lines should not be designed to be obscure where only a small percentage of the viewing audience will be able to relate to it. The idea of banner ads is to reach a wide target audience and not a focused few. If the punch line chosen can be understood randomly then the correct choice was made.
• Punch line should be brief as lengthy ones will get lost in translation. When the viewer is not able to instantly catch on then the punch line has not been well phrased. Punch lines can also contain witty remarks, sound effects, facial expressions and voice inflections. These can be added to create the excitement enhancing factor that will get the designed message across more effectively.
• The design of the punch line should also fit the demographics and the technical capabilities of the target audience. Designing material that is confusing and uninteresting to the audience based on their understanding capacities will eventually render the banner ads null and void in its quest to be well received.
Although banner ads are an ideal form of advertising platforms for the internet marketing arena there should be some serious thought put into the exercise of designing these ads. Visibility and quality are something that should get consideration in making a copy that would be both attractive and attention grabbing.
What You Say
Making a great copy would entail focusing on some important elements and the following are just some recommendation to consider:
• Visibility of the banner should ideally also consider the size aspect of the design. Selecting the best size that would create the desired impact on the viewer is how the popularity of the banner ads is heightened. Ideal size banner ads are full size which should be about 468 x 60 pixels, vertical banner ads should be about 120 x 240 pixels and the button size banner ad should be about 120 x 90 or 120 x 120 pixels.
• Flashing banner ads are more likely to catch the attention of the view as compared to still ones. It would be better to make use of the .gif images to make the flashing and rolling well placed to ensure the viewer is not irritated by the less than acceptable standards. Also having fewer frames improves the loading time thus giving the viewer a more efficiently run viewing.
• Adding footer lines at the bottom of the banner ads is also recommended as it helps add the sites to URL. Choosing to add some catchy notes at the bottom of the ads is also a good idea. The message content should be simplified while using the combined text and visual data.
• Posing questions in a visible and competition style design will create a good and interesting copy for the banner ads.
• Most banner ads today rely heavily on animations as this seems to be an effective attention grabbing tool.
Attention grabbing is the main aim of banner ads and if this is not effectively evident then the banner ad has not managed to successfully contribute to its purpose. The banner ads are supposed to the front line draw to the actual site’s content and so using words that would make this draw more effective is worth exploring.
Peak Interest
Using words such as free and new are some of the more popular choices to make as these words play on the minds of the viewer right from the start of the viewing process.
Anything that is touted to be free is considered attractive and thus compelling the viewer to explore further into the site visited. With this promise of something free the initial intention of getting the prospect to become an actual viewing participant is achieved.
This is especially beneficial to the host if the free promised is tagged to a purchase or any other type of firm commitment.
Therefore using the free element to acquire all this is indeed an area worth pursuing. However the free item should be something useful and not something that the viewer would eventually deem a waste of time and effort as this will eventually cause the adverse effects to occur.
This is very important to ensure the banner ads are not looked upon as some sort of spam which is definitely an unappreciated item. Using the term new also play a similar role in the quest to enticing the visitor to make a commitment or purchase.
Most people enjoy being able to acquire the latest or newest of anything available, thus by implying that it is possible to do so just by viewing the banner ads then it would not be too difficult a task to follow.
When getting the attention of the viewer is top priority then using the logos is a good way to start. Ideally logos are simple and informative through their design image and also almost always easily recognizable.
This makes it a good access point to the site. This is further enhanced when the exercise of embedding a URL is added into the equation. The embedded URL which is more commonly referred to as linking is done then the logo is saved as an image and the use of HTML becomes more accessible.
Spice It Up
There following are some guidelines which can be used in the quest to get the banner ads viewing optimized:
• Uploading the logo image file which by this point should be suitably designed to reflect the overall site content can commence. This is done or tagged to the intended website.
• Then the process of opening the HTML file of the webpage where the link is to be embedded is the next step. Both plain text and HTML editor can be used.
• The following should be typed into the intended area the link loge is to appear…..<a href=”http//www.website.com”> replacing the www.website.com with the URL that is best suited to link the logo.
• Then type the file name for the logo into the image tag using the following route <img src=http://www.website.com?logo.jpg/> replacing it with the logo image previously uploaded.
• Then close the link tag with </a> the full HTML code will appear as follows – <a href=http://www.website.com><img src=http://www.website,.com/logo.jpg/></a>
• Uploading the web page to the web server can commence.
To ensure all is properly done one should check the uploaded page to ensure the linked logo is displayed properly. These are the technical assistance side of the process but suffice to say that without the well designed logo getting the viewer to identify with the site may take a longer period of time by comparison.
Use Attention Grabbing Graphics
Staying competitive requires the individual to explore various ways to grab the attention of the viewer and sustain it long enough for a positive impression to be made. Using attention grabbing graphics is one way of doing this.
Images
Previously this may not have been such a viable option, as most users were only able load images through much slower dial up internet access however with the advancement of high speed internet connections this is no longer an issue for the masses.
Therefore it would not be in the interest of the individual to overlook the advantages of including this tool into the designing of any site, as using graphics will allow the individual to stay one step ahead of the pact in the quest to grab and engage the attention of the viewing target audience.
Being able to optimize a small area of space is one of the challenged presented when using the graphics style to getting attention.
Therefore the individual should concentrate on designing elements and balance them as perfectly as possible. The visual impressions that the graphics use provides can create the connection between the viewer and the products or services being offered at the site.
Putting the graphics at the top half of the layout would ensure maximum visibility. Using a single large design rather than several smaller ones will be a better attention grabbing option, however if the need to use several smaller one is important to the content then they should be grouped to form one single message.
The graphics design chosen should be able to generate the message and present it in a clear and “readable” fashion otherwise even the most eye catching designs would be lost in translation if the actual message is not forth coming.
The images content should also be limited to a few concise messages rather than bombarding the viewer with a lot of confusing matter.
How Banner Ads Can Advance Your Net Marketing Income
Banner ads have been known to provide great advantages through its use and as such it should be explored for the optimization of the net marketing income. The banner ads serve mainly three basic functions which includes building brand awareness, selling something and driving as much traffic as possible to a site.
The Money
As the latter two functions are be tracked is a measurable platform of sorts the first may prove to be rather difficult to track in a measurable way, however this does not present itself as a disadvantage as it gives the individual dome room to make adjustments periodically to enhance the efforts to created the desired effects.
Banner ads have the potential to offer unlimited targeting, tracking and measurability to the individual that makes the wise decision to pick this option as the way to reach their target audience.
In order to design the best banner ads the individual needs to decide what the purpose the banner ads are going to serve, as would be quite an important feature to consider when the initial stages for the planning is being dealt with.
Wrapping Up
Through the use of banner ads the individual is better able to direct the desired target audience to the site thus in the process garnering potential customers. This is mainly due to the fact that the choice made as to where the banner ads will appear is left almost entirely up to the individual. Also there is the advantage of choosing the affiliate sites it will appear in. The gist of the information about the products or services can be viewed easily thus making it a convenient form of getting information across in a shorter space of time, and this is beneficial to both the host and the viewer.
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Affiliate programs are now very much part and parcel of any online business endeavors. With almost every company offering some form of affiliates one would be able to understand just how much it can positively contribute to the added revenue element of the endeavor. Get all the info you need here.
As there are several types of affiliates the individual should take the time to understand the benefits of the various types before and informed decision is made.
The Basics
There are three main types of affiliate marketers and these would include the full time marketer, the part-time marketer and the side-line marketer. The full time marketer would probably depend heavily on the sole promotion of other businesses with revenue gained through the participation exercise. The part-time marketer would employ affiliate programs as a major part of the business entity which in turn would create a significant percentage of their cumulated earnings. The side-line marketer would ideally only participate in promoting a very small number of companies. This can vary but it would popularly be about two to three companies only. This in most cases would mean the promotion of their own web host to enable their cost to be adequately covered.
The time frame required to implement the respective affiliates would be rather minimal in comparison to other more complex internet tools but the results would be very impressive indeed. Commonly placed on existing websites and most programs that have as copies, images and tracking links the affiliates are really quite easy to link to. The most notable reason for adding affiliate to any online business endeavor lies in the revenue possibilities that could be very encouraging and lucrative. The following are some popular affiliate networks:
• AffiliateFuel – these represent the major industries, with criteria that are very much stricter than commission junction.
• Click bank – primarily digital products which include downloading ebooks.
• Commission Junction – covers every major industry from travel to retail to many others.
In order to be able to take advantage of an affiliate program one needs to understand the varied needs of the market at the time the program is earmarked to be launched. These needs will play a pivotal role in deciding the corresponding affiliate that is most suited to be used.
What Do They Need
Categorizing affiliates into segments will allow the easier identification of what type of affiliates most suited to their needs. The categorizing exercise could be based on the primary promotional platform used and its subsequent adoptive style.
Using vouchers as an example the affiliated code tagged to this segment would be classifies as one separate type when comparisons are made to perhaps pricing categories. Thus for the voucher code sites the visitor maybe looking for discount deals and clicking on the specific code will lead them to the information sought. Alternatively is the visitor was looking for better freebie deals then another code would be used to access these.
Different approaches should also be explored when deciding on the suitable affiliates. If the affiliates require content to be the prime reason for their search then the corresponding result will offer just that.
Affiliates are usually categorized by the promotional style content within the design of the site thus first understanding the site’s contents will allow the choice of suitable affiliates to be made. Sometimes using influential and established sources to create material endorsing something and then using that material as part of the affiliate category may also be useful.
It should be noted that presently there is a lot of circumstances where there is a great deal of crossovers between promotional efforts and the system or attraction element used within this promotion to generate the traffic to the sites thus the affiliates used will have both these features intertwined.
In order to be able to supply helpful information on the affiliate programs one is promoting one must first be able to keep the information of what is being offered concise and to the point.
Be Helpful
Offering this information based on matching the prospects’ needs to what can be provided should ideally be the start of the whole exercise. Designing simple yet descriptive bits of information to be used to tantalizing the prospect into making a commitment will be the successful way of creating helpful information. Being able to anticipate if the information will be helpful is also another consideration that should be considered as if the information is deemed suitable it will be well accepted upon the recommendation.
The helpful information should ideally include the following points:
• Monitoring the sales data in terms of helpful information based on the buying and selling trends of the company and then introducing affiliates that describe in detail, programs that will help enhance the current situation should be well received.
• Providing information of affiliates that will enhance the edge over the competition will also be another platform to tap into. If the information on the affiliate is found to be helpful to the prospect then the committed participation is established.
• If the affiliate is predominantly promoting events such as trade shows on an international level then the relevant supporting data should be provided for the prospect to peruse. Information that is complimentary in fashion while showing the past exposure at such events and the affiliates advantages should be clearly outlined to ensure the affiliate programs is complete and promotable.
• Some affiliate programs provide information on what is current and if this is an instrumental advantage for the prospect then the program should be explained and promoted to them. Clearly outlining the benefits will help the prospect make an informed choice of the affiliate program offered.
The first thing that I need to tell you right now, prior to us even looking at these techniques is to make 100% certain that the individuals signing up with you know what they are getting themselves into. For instance, how many e-zines or newsletters have you ever subscribed to merely to find out that they’re not in reality e-zines and newsletters, simply ad lists (which to be truthful aren’t all that bad in certain situations).
Honesty
The decision you arrive at now will shape your business far in to the future, however more significantly whatever you tell your buyers and subscribers they will be receiving will shape your response rate substantially, and that is plainly something we will wish to take into account from the very beginning.
So there we have it. Principle number one, never tell your buyers they are getting something then refuse them that, or send them things that they have not called for or didn’t know about, as not only will that get you into trouble, but it will as well affect the loyalty and trust these buyers and subscribers have with you, which is so crucial.
What we are aiming to establish here is a targeted and effective list that has response rates through the roof depending upon what you are promoting. Do not forget this likewise includes affiliates, and might form a big part of your affiliate base.
You ought to be truthful to your buyers and be really careful with their personal details and not divulge it to any other 3rd party and you should likewise have regular communication with your subscribers. Getting an autoresponder which will likewise keep you out of the anti – spam filter will likewise help you a lot.
Among the most crucial things that you should do is to get personal. You should address your subscribers by their name and keep your e-mails short and exact. Although you may feel that you need to describe your products in detail, you ought to resist that temptation and not bore your buyers with lengthy e-mails and keep it as short as possible nevertheless conveying everything you wanted to in the first place. Make it simple and inform your subscribers about the advantages that they get out of it.
There are several positive reasons why a product or business should be researched and tested for its credibility and impact before it reaches the stage where it is ready to be exposed to the customer or subscriber.
Check It Out
These advantages may include interaction between the products and market will be better addressed. This is especially recommended if comparisons needs to be made with already well established market entities.
Through the focus on the product and its reception from those it has been introduced to, some idea of its acceptability can be gauged and the necessary changes if any can be adequately addressed and made.
By the reactions and response attracted through the whole exercise, other complimenting exercises can then be implemented and carried out. These may include advertising campaigns that can be designed to suit the main agenda, assisting software can be sourced for the various business monitoring platforms to be established, resources that may be needed for the intention of gaining recognition for the entity may be identifies and a host of other connective elements maybe is decided upon.
Offers that seem to receive lack luster attention can then be altered or redesigned to bring forth the best of the product for the prospects to be favorably attracted to them. The cost factor in doing all this important testing at the very onset of the business launching exercise will lead to a lot of eventual savings when the right path has been identified for the campaigns chosen.
Well designed evaluations that address all the possible concerns for both parties will yield results that can be instrumental is follow up decision and eventual perception of the entities involved. Ideally the research and tests done should include various levels within the design phase; promotional ideas that are intended to bring the product to the prospects attention, pricing and any value added elements that are going to be tagged on.
Timing is often an element that can prove to be surprisingly impactful of any aspect of a business endeavor. Timing is everything for something and important for most individuals intending to venture into the realm of uncertainly when it comes to going into business.
Great Info
Therefore exercising some level of patience would be very beneficial indeed and the following points should create the understanding that constitutes this train of thought:
• Understanding that any business venture will take time to garner the desired revenue impact or results is important. Expecting results to be forthcoming almost immediately can not only cause stress and concern it can also lead to a good style not being given the chance to prove itself before unnecessary changes are made. When there are too many changes too soon, the resulting effects will be confusing and frustrating to all parties.
• Being patient also means being actively involved in the exercise of consistency. Sitting back and simply allowing things to happen will also not be positively beneficial. Staying consistent until all possibilities are exhausted or until positive results are evident should be the tried and true methodology to follow from the very onset of any endeavor.
• Staying active does not in any way mean blindly doing things without any proper goal or dream firmly in place. It is very important to work towards a goal and breaking down the main goal into smaller and less daunting segments is recommended. This will help on the journey toward keeping patient and striving towards the main end goal. This will take time and patience but is well worth the effort, energy and centered focus.
• Patience is also going to be the ingredient that keeps the individual from giving up when the going gets tough. When the element of patience is prevalent then the negativity of panic setting in can be effectively avoided.
Being able to use tools that can provide added revenue earning possibilities will help enormously in any business. This can be explored through the many affiliates that are currently available for use. These often lucrative ways of gaining added revenue can also contribute to the heightened awareness of the service, product or business being linked to the exercise of using the affiliates successfully.
Ideally a good affiliate marketer would be able to earn sales commissions each time clicks or purchases are made online. This of course has a phenomenally unbound amount of possibilities if the chosen affiliate is well managed and beneficial to the style of the site it is tagged to. Earnings can be made through subsidies in the form of a guarantee sale at the individual own featured site or from an affiliated merchant’s site whenever there is an ongoing action of purchases of products, services, membership drives or programs on other websites too.
The latest and purportedly a highly successful way of gaining revenue through the affiliates are in the customer reciprocation affiliate. This is touted to be a competitive and fast growing way of earning revenue through customer acquisition exercises. There are also a whole host of other good affiliates that contribute handsomely to the revenue earning of those wisely utilizing this method of subsidized income. Affiliate marketing is solely based on financial motivation to drive sales while other types may rely on other elements to compliment the business entity.
Individuals considering online businesses should also consider including affiliate marketing into the equation as in most cases it uses a pay for performance style whereby the individual does not necessarily incur any marketing expenses unless results are accrued. However though much encouraged it should be noted that affiliate offers are often not easy to select and manage without the corresponding tools of the trade available.
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